BRITTNEY CRUZ

Design Director - Sociofabrica -  2016 - Current

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SocioFabrica is an award-winning digital agency with fortune 500 clients including Ross Stores, Nespresso & IBM. I lead our team of designers, animators, and copywriters in the development of compelling digital solutions for cross-vertical B2B & B2C businesses.

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•Guide clients through the creative process ensuring smooth project workflow from pitch to delivery. 
• Build, manage and mentor design teams through day to day creative problem solving.
• Partner closely with strategy and development teams to produce holistic digital experiences.
• Lead design initiatives for ADA compliant redesigns and CCPA integration to ensure usability for all customers.
• Led the direction of multiple award-winning omnichannel integrated campaigns for Nespresso. 
• Introduced an editorial aesthetic to digital marketing materials for Ross Stores increasing customer engagement in email sign up, social channels, and campaign ROI.

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Senior Designer - Walmart.com -  2013 - 2016

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Walmart.com is an e-commerce giant that remains very focused on its core customer and their needs. I led a team of designers through brand marketing efforts and established the look and feel of organization-wide promotional campaigns.

 

• Closely collaborated with copywriters, art directors and producers to deliver innovative shopping experiences. 
• Directed in house photo teams for Walmart’s highest-grossing verticals, Home and Apparel.
• Assisted with the 2014 site migration to a new platform with a fully responsive redesign.
• Strategized with cross-functional teams to create specialty brand pages and personalized customer experiences.
• Led creation of brand partnership launches including Dyson, Calphalon, Keurig and celebrity design collections.
• Designed and launched their first online wedding registry on Walmart.com.

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Art Director - Freelance & Agency 2010 - 2013 

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Consulting clients include GAP, Bare Essentuals, SF Giants, & Indosoles.

 

• Created storyboards, brand systems, user experience and responsive web designs for new clients.
• Partnered with creative and marketing leadership to establish brand visions through digital storytelling. 
• Created an exclusive online experience for the launch of the private Gotham Club at the SF Giants stadium.
• Designed analytics driven digital media and newsletters for beauty and apparel brands.

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Art Director - Venture Commerce 2008 - 2010

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VentureCommerce was a full service e-commerce agency that offered digital marketing, e-commerce, and product distribution for apparel and beauty brands like Velvet, Splendid, Philip Stein, Carmen Marc Valvo, and Black Halo.

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•Presented design work to internal stakeholders and clients.
• Created wireframes, designs and prototypes for e-commerce websites and collaborated with the development team to push innovation of functionality.
• Directed lifestyle and product photography for digital and print materials including the casting of talent, stylists,

and photographers.
• Lead team of designers and retouchers to produce image assets for web and email marketing.
• Coded and deployed brand positioning and promotional emails. 

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Visual Designer - Intermix Media  2004 - 2008

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Intermix is an online media and e-commerce enterprise backed by proprietary technology. 

I designed interactive advertising campaigns, landing pages and promotional materials for direct to consumer products.

 

• Partnered closely with media buyers to test data-driven creative and direct response marketing.
• Leveraged marketing analytics and customer research to develop unique content.
• Photographed and retouched product imagery.
•Created interactive banner ads that generated record-breaking ROI.
• Strategized ways to improve clicks and conversion using multivariate & A/B testing.
• Coded and deployed brand positioning and promotional emails.