BRITTNEY CRUZ

Ree Drumond (The Pioneer Woman) is an award-winning food blogger and TV personality.

I worked with the Pioneer Woman team and my in house marketing and creative teams to lead the design of her brand page. The challenge was to create a simple and inspirational way to navigate through product, video, and content. This is the complete omnichannel experience with in-store marketing, television commercials, and full online exposure. My team and I worked against a very expedited timeline and were able to execute all deliverables resulting in a very happy client. Most of the product was sold out hours after the site went live.