Nespresso New Year
National Campaign

Retaining a luxurious aesthetic while remaining approachable.

Nespresso is a renowned brand throughout Europe however the US Brand team had been struggling to appeal to their customer base in the United States. Nespresso’s minimalist aesthetic was coming across as cold and impersonal to the US buyer.

Our answer was to create a simple and beautiful campaign that let the customer imagine Nespresso in their home, as part of their morning ritual.

This campaign was meant to encapsulate the feeling of a holiday season ending and a new beginning on the horizon. Taking a moment to unwind on a quiet morning with delicious coffee.
This photoshoot was staged and shot at a scouted location. Knowing the images would be used predominantly for web, careful attention was taken to make sure the images would be clean enough to allow space for messaging.