BRITTNEY CRUZ
Creative Direction
McNevin Web Redesign & Branding
McNevin, a well-known commercial cleaning agency with a long and rich history in the San Francisco Bay Area, had recently rebranded was seeking a redesigned site. The new site needed to function as a key sales tool and help elevate the reputation of the business in the eyes of prospects. We designed a new and more functional website that reflects the new brand, articulates a clear brand proposition, and engages and captures prospects.
We refined the number of pages significantly and distilled everything down to a lean and SEO friendly site. It was important the design showed their expertise without losing the personality and voice of the team. In order to capture prospects, we created a multi-step form that felt interactive and gives McNevin better insight into the needs of potential customers.



PROJECT SCOPE
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Client Meetings
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Client Workshops
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Competitive Analysis
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Strategy
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Page Audit
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UX
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Copy Writing
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Image Sourcing
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Photographer Sourcing
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Design Execution
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Web Development
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SEO