BRITTNEY CRUZ
Creative Direction
Indosole shoes are hand made in Indonesia by re-purposing tires as soles. Not only do they create a sustainable poduct, they help eleminate waste as well. I created an E-commerce experience that also serves as a tool to educate people on this cause.
Indosole
The Indolsole website was a complete redesign with an added e-commerce store. I first wire framed the
e-commerce portion and interactive brand story page as these were the most complicated and important components of the site. I then mapped out the entire site flow and started planning the look and feel. Knowing what elements and aesthetic fit this brand was key in choosing a visual style. I chose fonts, colors, textures and even illustrated icons by hand to capture the spirit of Indosole.
Created at Butchershop Creative.
Indosole
