BRITTNEY CRUZ
Creative Direction
The Gotham Club - Member Experience
The Gotham Club is located inside of ATT Park and is a members only club made available to season ticket holders. While the club was being built I was busy designing the invitation. An experience marrying the rich and celebrated history of the SF Giants with a new and exciting offer.
In partnering with Buthershop Creative and the San Francisco Giants I was tasked to conceptualize and design a custom interactive website that would serve as the second touchpoint in an exclusive membership to the newly built Gotham Club. The Gotham Club is a private, members-only club at the Giants stadium. A select few season ticket holders were invited to this experience, with their access code they would be able to have a first glimpse into the new club and become a member.
The goal was to make this an immersive experience and to tell the story of the rich heritage of the beloved team. We sourced heritage photos from the league and I used them to bring the story to life. The site experience was designed as a flip book that took you through the history of the New York Gothams, now known as the San Francisco Giants.
From there the pages show the club amenities and explained how each detail ties into that legacy.
